OUR WHY
DOING WHAT WE LOVE, HOW WE LOVE, SHOULDN'T HURT THE PLANET WE LOVE.
It's ironic. We explore the world because we're captivated by its natural beauty. Yet, the majority of clothing we wear to explore comfortably is made of plastic, which leads to serious environmental damage.
However, instead of telling you to exchange the comfort and performance you love for sustainable gear that gets uncomfortably sticky on your next adventure, we choose to change what sustainability can achieve.
We launched Livelihood Apparel with a simple goal: to help you do the things you love, how you love, more sustainably. That's why we craft high-quality apparel made from natural, recycled, and biodegradable fibers that move, breathe, and dry with every stride.
And because making better apparel isn't enough, we invest 25% of our profits into Livelihood Projects to restore native habitats in urban parks and trails, helping us bring nature back to where we encounter it and need it most: in the cities we call home.
OUR NATURAL FIBERS →
Plant fiber
COTTON
We use only Supima®, Organic, or Regenerative Cotton for comfort, breathability, and durability.
animal fiber
MERINO WOOL
We use non-mulesed Merino Wool for thermal regulation and moisture-wicking properties.
OUR RECYCLED FIBERS →
Synthetic Fiber
RECYCLED NYLON
A strong and durable fiber made from old fishing nets and plastic scraps found in the ocean.
Synthetic Fiber
RECYCLED SPANDEX
Our stretchiest fiber is made by reusing scraps and textile waste created by other clothing brands.
OUR BIO-BASED FIBERS →
BIO-BASED Fiber
TENCEL® LYOCELL
A durable, biodegradable, and moisture-wicking fiber made from responsibly sourced eucalyptus.
Bio-Based Fiber
TENCEL® MODAL
A biodegradable, soft, and stretchy fiber made from responsibly sourced beech trees.
OUR STORY
SUSTAINABILITY IS AT OUR CORE, IT ALWAYS HAS BEEN.
Sustainability is not just a part of our story; it's our core, beginning, and ongoing commitment. In 2019, we embarked on a mission called Livelihood Projects, responding to the urgent need for habitat restoration in urban parks and trails. Initially, we invited neighbors to sponsor a tree in the community with a $40 donation, and in exchange, we gave them a free t-shirt. The free t-shirts were a big hit, and what had started as an environmental initiative would soon become something larger.
Empowered by their impact, donors started requesting a wider range of sustainable clothing in exchange for their donations to fuel their everyday adventures. In response, Livelihood Apparel emerged in 2021, expanding our mission from restoring native habitats in American cities to changing the apparel industry that contributes an estimated 10% of global greenhouse gas emissions yearly.
Today, while we have two distinct logos and websites, Projects and Livelihood remain one company with a couple of important missions underneath it all.
On the one hand, Projects continues its commitment to restoring native habitats in urban parks and trails. On the other, Livelihood is committed to ending fast fashion and encouraging sustainable exploration through premium natural, recycled, and biodegradable apparel that performs. Our journey may have two paths, but our dedication to nature and sustainability unites us in a singular purpose—positively impacting people and our planet.
Shop Now
OUR PRODUCT PHILOSOPHY
Dedicated to excellence so you can explore more with less footprint.
SUSTAINABLE
Sustainability has always been at our core, and we are committed to making a positive impact. If the fabric is not natural, recycled, or biodegradable, we don't consider it.
DURABLE
Livelihood rejects fast fashion. Our apparel is minimally and expertly crafted to outlast trends and endure any activity from mountaintop treks to city strolls for many years.
PERFORMANCE
Our apparel is engineered to perform by moving, drying, and breathing comfortably in even the most extreme environments without sacrificing the planet.
JOIN THE MOVEMENT
Receive a surprise gift by joining our newsletter, where you can stay updated on all things Livelihood: new product releases, upcoming events, and more.